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Leya Kaufman Head of Sales & Brand Partnerships, Covetuer
The kids are down, your work is done - how do you spend your “me” time, when you get it?
When I have time for myself, I will always initiate a DIY spa situation. That might mean a 15-minute pore refining peel or eye mask. Or, it could be an at-home manicure with a light color that I won’t mess up. When I’m pregnant, I tend to set aside even more time for those rituals too. Feet up, hair down, mask on.
What is the thing you bought in the last three months that you have most enjoyed?
I always gravitate towards the classics and prefer timeless investments over anything overtly trendy. Those are the purchases that I really enjoy. My latest obsession? A new pair of diamond studs that stack into add-ons for a bit of everyday glam. Sometimes, I get dressed “jewelry first.” Occasionally, it’s the smallest accessories that lay the foundation for an entire look.
What is the quality you most like in yourself as a mother?
I’m a very affectionate parent. And I love it. Life’s too short not to spend too much time cuddling, hugging, and showing love to our kids. I’ve noticed that quality already starting to rub off on my toddler too. He loves to cuddle and gives hugs and kisses constantly. Man after my own heart.
What is the quality you most like in one or all of your children that they did not inherit from you?
My toddler is a perfectionist. This is a trait he most certainly inherited from his father. Ha! But I love how much pride he takes to every song he sings, dance he jumps to, and art project he dives into. His drive to succeed is infectious (and insanely cute).What is the other career you’d most like to try out, given a second professional life?
I love my career in sales. So, I think if I lived in a totally different time, I would have thrived in the hustle of the stock market. Though today, it might seem laughable for most people to imagine me in the world of finance.
Is there anything that quarantine forced you to change that you would like to - or will - maintain post quarantine?
I think so many of us have started to prioritize or reprioritize the meaning of “work/life balance” during this time. At 6pm, I put my computer away so that I can run around and be a mom. I don’t know why I didn’t enforce that rule as much before but I fully intend on setting boundaries now.
What are the nicest things your partner does for you, and you for them?
Before I was set up with my husband, I joked that I couldn’t wait for this guy to “feed me,” since the date emerged from an @Infatuation dinner group. Years later, my husband moonlights as a takeout connoisseur, snack master, and Michelin star chef. He always spoils me – pregnant or not – with the best fix for every craving. I think if you asked him, he’d say that he loves when I rub his neck or remind him how much I love him upwards of 100x a day.
What are the three beauty products you always have in your rotation? We always love to know someone's go-to lipstick color too...
If I were stranded on a desert island or in the middle of an extended quarantine, I’d still need these three must-haves:
2. I’m also all about any product that helps me fake a 12-hour sleep. I discoveredThe Ordinary Caffeine Solution as an under-eye morning serum during quarantine and I swear it makes me feel bright eyed and confident on zoom calls.
3. When it comes to lip color, I’m all about a stain that doesn’t rub off after incessant kisses for the whole family. My favorite, moisturizing stain is theDior Lip Tattoo (in all shades). But if I had to pick just one color, I’m always drawn to the natural red to channel classic elegance, even when I’m rocking a t-shirt.Where is the place where you feel like your best self - your happy place?
Until recently, I would’ve said “home!” But cabin fever has changed that a bit this year. So, today I’d probably say the beach. There’s something about the serenity, warmth, and predictability of crashing waves that just elevates my mood. I love being outside but I’m not a cold weather girl.
How important is routine to you? What parts of your routine are sacrosanct?
I actually take such comfort in routine. Now, more than ever, a sense of routine keeps me feeling like myself. I have to get dressed every day. And Monday-Friday, that usually also means “dressing up.” Regardless of where I’m going or staying indefinitely, I never underestimate the impact of a light face of makeup, stack of jewels, and powerful outfit.
What are your professional goals and how do you go about achieving them?
I always strive to do three things in my professional life: innovate, empower, and lead. In media, to innovate often means to ideate and to always be willing to learn. I also truly believe that leaders are only as strong as the teams that surround them, so I’m always eager to hire those that I can learn from myself.
What are the things that make your home personal to you and your family?
Above all, pictures. In this digital first world, it’s so easy to forget to capture, print, and frame the best moments so that they can live outside of your phone. We’ve been making it a point to go through our family photos every 3-months to make sure the best memories have a place in our home and don’t get lost in the cloud. We also love to fill our home with other décor that holds inherent meaning. For example, there’s a Lichtenstein print of our dopplegangers kissing still hanging in our hall. It’s a piece that my mom gave us at my bridal shower. Another favorite is a neon sign that says “Zei Gezunt” to honor our grandfathers. Zei Gezunt means “Be Well” in Yiddish.How important is community to you, and how do you go about building and nurturing it for your family?
I believe that community is tremendously important, but only if it’s one that is truly authentic. I always hope to build and maintain relationships with other families that I have true common ground with. This might mean frequenting the same playground, JCC. Or, it could mean keeping ties with those that laid the foundation of the communities my husband & I grew up with. I recognize that friendships and engagements are always a mutual effort. So, I always try to play my part and reach out to others in my community whenever I can.
What maternity style or clothing item could you not find last time around that you most wish FH would create?
I always miss bodysuits when I’m pregnant. There’s something sexy and effortless about a bodysuit that can hug the bump at any stage. A bodysuit with a plunging neckline would also set the style stage for any impromptu babymoon outfit or much-needed date night with my husband right now!